Press Releases Are Not a PR Strategy
Overview on public relations strategy for executives, P […]
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View ArticlePress Releases Are Not a PR Strategy: An Executive’s Guide to Public Relations
This book is intended as a quick overview for executive […]
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How do you orchestrate the next great advertising campa […]
View ArticleAdvertising Campaign Strategy: A Guide to Marketing Communication Plans
How do you orchestrate the next great advertising campa […]
View ArticleHow Disruption Brought Order: The Story of a Winning Strategy in the World of...
In his previous bestselling books, global advertising i […]
View ArticlePlaying to Win: How Strategy Really Works
This is A.G. Lafley’s guidebook. Shouldn’t it be yours […]
View ArticleAdvertising Creative: Strategy, Copy, and Design
Advertising Creative, Fourth Edition gets right to the […]
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